Did you know that the average person spends 145 minutes per day on social media? According to this 2020 survey, that amount is up significantly from only 90 minutes in 2012. What does this mean for grocery store owners? It means social media is the place to be when promoting your business.
If social media advertising is unknown territory for you, you are not alone. With Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat, and many other platforms, it’s hard to know where to begin. At OjaExpress, we partner with ethnic grocery stores looking to expand their business, and part of that partnership involves sharing the wisdom we have gained over the years about social media strategy for grocery stores. So what makes a grocery store successful on social media platforms? Read on to find out.
How Do You Market a Grocery Store?
We could spend hours upon hours discussing and thinking of new marketing ideas for small grocery stores, as the possibilities are endless. There are, however, a few key marketing tips and strategies that we have found to be helpful and effective, especially when it comes to social media marketing.
Know Your Audience
Have you searched online for, “What is the target market for grocery stores?” If yes, your head is in the right place. A smart practice for any business is to know its audience before choosing a marketing strategy. A great way to gather that information is to check trusted statistics and surveys. Some examples of this are:
- A 2018 survey revealed that 65% of the respondents who identified themselves as the primary grocery shopper of their household were female.
- 40% of respondents to this recent survey said that nutrition and health factors mattered a lot when shopping for dairy products.
- Sales from grocery store delivery and in-store pickup soared from 1.2 billion U.S. dollars in August 2019 to 6.4 billion in October 2021 according to this survey.
Based on these statistics by themselves, it would be smart to generate grocery store content ideas geared toward women, healthy eaters, and those wanting their groceries delivered. Of course, this is just a small sample of facts to consider, and every grocery store will have slightly different target audiences.
Build and Maintain a Social Media Presence
If you haven’t already created at least a Facebook and Instagram account for your grocery store, open both accounts as soon as possible. Twitter and LinkedIn are the next best social media accounts to open. Once you have those four set up as your social media foundation, you can start exploring other platforms, like posting recipes on Pinterest or recording funny videos for TikTok.
Now, what are the marketing techniques that should be used for social media? Here are some of the basics:
- Audience matters – We are repeating this again because it’s so important. Research your audience. Know your audience. Cater to that audience.
- Check out the competition – What posts from your competitors have the most likes? Analyze that content. It’s a great way to figure out what content for grocery stores appeals to customers.
- Posting schedule – If you post new content on your social media platforms regularly, your customers keep seeing your name as they scroll through their feeds. Your brand, logo, and content will stay at the forefront of their minds, possibly leading them to choose your grocery store next time they go shopping.
- Keywords – Research keywords that your customer base is searching for, and use those keywords in your posts. For example, an Asian grocery store focusing a portion of its content on easy Asian recipes will have higher chances of success bringing in customers searching online for “easy Asian recipes.”
Is the statistic from earlier still stuck in your head, the one about how the U.S. spent 6.4 billion dollars in October 2021 on grocery store delivery and in-store pickup? COVID-19 played a large part in the shift to delivery and in-store pickup, but even before the pandemic people were choosing these routes over going into a grocery store to shop. Grocery shopping can be a bit of a chore, especially in a time when nearly everything can be delivered right to your front door. Offering delivery is a simple way to reach a wider customer base and build your grocery store brand.
Our OjaExpress founders realized the importance of grocery store delivery, specifically for independently owned, ethnic grocery stores in the Chicago area. They created OjaExpress to serve these communities and to bring people together through food and culture. With this mission in mind, we take care of all the legwork that comes with offering delivery so you can focus on the rest of your grocery store operations. All of our partners consistently see increased sales as soon as they start using our services for grocers who want to offer delivery in Chicago. This is because we have fine-tuned our delivery system to find you new shoppers who will love and come to rely on your products. And you can start adding delivery service links to all of your social media content, making it easy for your customers to get their groceries right then and there.
Think you’re ready to take your grocery store to the next level? Sign up for a demo of our services today, or connect with us if you have some more questions. Delivery is a simple and effective step in developing your grocery store, and our team at OjaExpress would love to help you take that step!